Mumbai: Premium dried fruits and healthy snack brand Happilo has entrusted independent digital marketing agency Social Beat to scale its brand across digital channels.

Social Beat was awarded the mandate after a competitive pitch.

Social Beat is to scale the online presence and increase sales through the website and marketplaces such as Amazon and Flipkart. Along with managing Happilo's social media campaigns, the company will also help generate SEO-optimised content to help promote organic visibility. With more such interesting partnerships planned for the coming future, they have already hosted a virtual meet-and-greet with Pro Kabbadi League team Haryana Steelers and IPL franchise Rajasthan Royals.

Speaking about this partnership between the two fast-growing brands, Happilo founder Vikas Nahar said, "Social Beat comprises young and dynamic digital evangelists. We at Happilo are excited to partner with Social Beat and further our digital presence to achieve dominance in this category."

Hapillo plans to grow into exclusive brand outlets (EBOs) in the near future and open around eight company-owned stores.

Social Beat co-founder Vikas Chawla said, “It's exciting to partner with Happilo in the journey of building their brand and scaling up their business. With D2Scale, our new centre of excellence for D2C brands, we will be leveraging an end-to-end approach to scale across marketplaces, instant delivery platforms and D2C channels.”