Mumbai: Technology company Affle on Monday announced the appointment of four additional directors to its board. The new members include independent director Lay See Tan, executive director Vipul Kedia, non-executive director Noelia Amoedo and non-executive director Elad Natanson.

Vipul Kedia has been associated with Affle for 16 years and is currently serving as chief data and platforms officer and head of MAAS Platform in India.

Noelia Amoedo is the founder and CEO of mediasmart, now part of the Affle Group. She has extensive experience in mobile, internet and social media, with a proven track record of developing profitable businesses from scratch in international markets.

Lay See Tan is a seasoned finance professional who has served as CFO of public-listed companies on Singapore Stock Exchange, NASDAQ and led hyper growth tech start-ups across various industries.

Elad Natanson is the CEO of Appnext, now part of Affle group and has been at the forefront of mobile and internet innovation for more than 20 years evangelising several companies in the digital sphere.

With this, Affle’s board will now comprise 10 directors led by an independent non-executive chairman and will include four women directors. The additions are designed to support Affle’s accelerated growth momentum, provide greater accountability to the senior leadership and reflect upon the company’s commitment to maintain highest standards of corporate governance with enhanced depth of expertise.

Affle non-executive chairman and independent director Bijynath said, “I am pleased to welcome new directors to the board where their years of invaluable experience, skills and diversity of opinion will help us on our journey ahead. This will further enhance our overall corporate governance, risk management processes & thought leadership enabling holistic organisational development and sustainable value creation for all our stakeholders.”

Affle managing director and CEO Anuj Khanna Sohum said, “These appointments come at a time when we are amidst our accelerated growth trajectory, embarking on several innovations and I am elated to welcome the directors joining our board at such a pivotal phase of Affle. The directors’ unique and entrepreneurial perspective will further augment our strategic differentiation, global market position following the highest levels of transparency and governance. We look forward to leveraging their scientific and strategic expertise while keenly promoting our Affle 2.0 culture of diversity, equity and inclusion across the organisation including at our board of directors.”