Mumbai: South Asian content provider YuppTv has announced the launch of Janya, a cloud-based playout solution. Janya is a disruptive solution that provides live TV and on-demand playout infrastructure in the cloud.

Janya’s cloud playout solution enables any news, entertainment, or sports broadcaster the opportunity to immediately set up channels on the cloud-based platform, accessing a larger audience without upfront capital investment, limited resources, and operations. With the evolution and growth of OTT, the Janya cloud playout solution helps broadcasters be compatible with the OTT platforms and monetise through advertising with the implementation of SCTE-35 markers.

The current market for live TV and on-demand video content is driven by hyperlocal content curated according to mass consumption. Janya addresses the hyperlocal requirements to create multiple channels with a low-cost but efficient setup.

Leveraging Janya’s multi-channel set-up and ad-monetisation capabilities, broadcasters will be able to launch channels on FAST (free ad-supported television) networks through its cloud playout infrastructure.

Janya’s cloud playout infrastructure also provides other innovative and interesting features such as interactive polls and graphics, cloud-based video editing, live debates, and live events.

Speaking on Janya’s launch, YuppTV, Janya founder & CEO Uday Reddy said, "Video content production and distribution is witnessing a transformative phase in the present age. With the introduction of a cloud-based playout, OTTs, news, sports, and entertainment channels have an opportunity like never before. Janya allows various video content providers a platform to reach out to a larger audience, leveraging its technology to cater to the hyperlocal needs of the masses, creating new avenues for revenue generation through advertisements and more, all without the hassle of upfront capital investments, enabling multi-channel opportunities for broadcasters."