Mumbai: To help people enjoy the long holiday season, StanPlus has launched a health-first digital campaign called "# TyoharKiTaiyari." The campaign aims to drive awareness about the health hazards during the festive season and urges people to take care of their health as India gears up for a long festive season.

The campaign was conceptualised in-house by StanPlus's marketing team and The23Watts, a public relations consulting firm. It will be amplified across all digital touchpoints for enhanced reach.

The campaign emphasises the concept of well-being and safety precautions that integrate with the festivities and togetherness.

"#TyoharKiTaiyari" is a content-driven and social-cause campaign that prepares citizens in the country for any health-related emergencies that may arise during the festive season.

StanPlus, along with its partner doctors and medical experts, is creating health advisories across pulmonary, cardiac, and anxiety readiness, three broad categories that witness an increase in cases during these times.

Sharing his thoughts on the campaign, StanPlus founder and chief executive officer Prabhdeep Singh said, "Various studies indicate a rise in cardiac, pulmonary, and anxiety-related medical emergencies around the festive season. A combination of a dip in temperatures, high pollution levels, and sedentary lifestyles impacts more people in the country and makes them vulnerable to health risks. As a medical emergency response platform, we want to raise awareness of precautionary measures around such issues so that people can enjoy the festive season without experiencing any emergencies. While India prepares for festivals across the country, we at StanPlus are prepared to ensure speed, reliability, and empathy in case of any medical emergency for people in need. But we hope this time, there will be festivities without us."