Mumbai: Zee Digital, one of India’s largest digital entities, has rebranded itself as IndiaDotcom Digital Pvt Ltd (IDPL) with a new logo to redefine a host of "infinite possibilities." It unveiled the new brand identity and fresh look through a short video on social media, thus symbolising a well-thought-out manifestation of its relentless drive for innovation, excellence, empowerment, and growth.
The media industry has been evolving with new, innovative technology. To match the increasing demand of its viewers and readers, IDPL looks forward to converting into a technology-centric organisation by investing in high-end technology, encouraging product talent and vibrancy, and boosting the entrepreneurial spirit. IDPL has implemented technologies such as artificial intelligence and machine learning.
Speaking about the brand rebranding, IDPL CEO Devadas Krishnan said, "The new avatar of IDPL is a step forward towards encouraging innovation and adopting a tech-driven approach as per the market demand of the present day and age. As a brand, we are fast-paced and encourage our employees to upskill and enhance their knowledge through an in-depth understanding of how content is consumed by our viewers and readers. We look forward to attracting the best tech, product, and marketing talent in the industry."
Furthermore, keeping in line with Zee Group’s employee-friendly culture, IndiaDotcom Digital offers its employees the option to work onsite, remotely, or in a hybrid setting. IDPL has also successfully initiated employee-friendly practices such as an in-house gym and library, crèch for working parents, and a ‘Well done’ initiative where team members’ efforts are appreciated and rewarded by the company on the spot. This enables a better work-life balance and the well-being of its workforce and encourages a collaborative culture of healthy employee relations.
IDPL has been aggressive in its hiring and recently added 300+fresh talent. As per the latest FICCI-EY report, the Indian media and entertainment (M&E) industry clocked Rs 1.61 lakh crore in 2021 and is estimated to grow at a CAGR of 11 per cent to Rs 2.32 lakh crore by 2024.
