Mumbai: ConsCent.ai has introduced an e-reader solution. It is a future system that combines intelligence, engagement, retention and payments, enabling publishers to increase their subscription business by utilising their e-papers and e-magazines.
ConsCent's e-reader solution aims to restore publishers' control over their data, and enable them to improve subscription conversions and lifetime value of users using ConsCent's suite of paywalling, recommendation and engagement suite, bridging the innovation gap in e-publishing services currently used for publishing e-papers.
The product is launched with a goal to reduce cost and increase productivity for publishers by providing them with a full stack solution for all their content offerings in which data is unified, visualisation is simplified, and decision making is faster.
In India, at present e-papers account for about 80 per cent of all digital subscriptions sold, which makes it vital for the digital reader revenue strategy. With these figures, the tool is quite relevant for the upcoming times.
The tool reduces the time required to publish, organise, and maintain e-papers and e-magazines by uploading PDF pages with a single click. It also controls sharing and minimises leaks. It lets the user segment readers, retarget them and connect with them. Other key features of this solution include using information derived from a centralised dashboard and diversifying revenue streams, select, customising and implementing various paywalls (hybrid, dynamic). The tool ensures that users have a pleasurable experience.
For an understanding, 50+ news publishers and OTT platforms in India use ConsCent to maximise user revenue. India Today Group (India Today, Cosmopolitan, and Business Today), Outlook India Group (Outlook India and Outlook Business), MidDay, Jagran News Media, Amar Ujala, Udayavani, Amar Chitra Katha, EPIC On, Tinkle Comics, and are amongst some of the company’s key partners.
ConsCent has surpassed seven lakh users who can access premium content on ConsCent's partners without creating multiple logins and can unlock premium content with a single click. The firm’s partners have not only increased their paying user base 10X in a year, but have also assisted publishers in making their premium content more discoverable through recommendations, engaging with users through audience segmentation-based targeting, and even retaining them through a host of marketing tools – all through one single dashboard.
ConsCent co-founder and CEO Sunny Sen shared, “Newspapers are the most valuable and editorially rich content produced by publishers. However, if it is limited to print, it loses the ability to develop, maximise brand recognition and truly monetise its content. As readers and advertisers rapidly migrate online and to mobile devices, publishers have little choice, but to adapt.”
However, a digital presence is not sufficient. A publisher must be able to effectively monetise their valuable editorial content, which is essentially a result of how well they can understand their audience and use the information about their preferences, reading habits, reading behaviour, propensity to pay, etc. to deliver them with a personalised experience.
“The option to consume anything at any time with the choice of what time of day you would like to consume your content has made capturing user data an essential requirement for publishers in the internet age. Existing E-publishing software gives publishers little to no control over user behaviour understanding, resulting in a significant loss of user comprehension,” he concluded.
