Mumbai: Team Pumpkin has acquired the digital mandate of First Care’s brand, BuddsBuddy. The account will be handled by the agency’s team based out of Bengaluru.

As a part of this digital mandate, Team Pumpkin will handle the social media marketing duties for BuddsBuddy and help in strategizing the brand's digital activities. Speaking of this partnership, Team Pumpkin co-founder and CEO Ranjeet Kumar said, "We are delighted to have BuddsBuddy onboard with us. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted in consistency. We plan to build a new and fulfilling path for BuddsBuddy as per their vision and enhance it with our creative and strategic planning."

BuddsBuddy is committed to providing baby care products across India with a mission to solve a parent’s baby-care challenges. Their approach is "Know, Sow, Reap, Resolve, and Repeat." The approach stands for knowing the challenge, sowing effort to resolve the challenge, reaping the results from the community, resolving inadequacies, and repeating the process for ever-evolving baby care needs. From feeding & nursing to grooming and health & safety, BuddsBuddy offers a wide range of high-quality baby products at affordable prices.

Expressing his views on this new association, BuddsBuddy co-founder and CEO Krishna Sighakolli said, "We are thrilled to work with Team Pumpkin as their vast experience in the baby care segment will help us with a distinct path to foray into this exciting industry. Their agency’s creative & strategic minds will take our brand to new heights."