Mumbai: Meesho announced on Friday that senior director of growth Nilesh Gupta, who has been leading the company's activation and acquisition arm for the past two years, will now be handling branding and creative services for the company as well.

Gupta will be in charge of the team that manages brand building and creative strategy, as well as acquisition and activation at Meesho. His expertise in growth & marketing strategy, business analytics, and deep user understanding has greatly contributed to the company’s growth over the past few years. Under his leadership, Meesho became the most downloaded e-commerce application in the world.

Prior to joining Meesho in 2021, Nilesh was with Kearney, where he primarily worked on the consumer and retail practice, including co-authoring a report with CII (Confederation of Indian Industry) to help unlock the full potential of retail growth in India.

"Nilesh is strongly aligned with Meesho’s mission to "democratise e-commerce for everyone" and passionate about solving for Bharat," said Meesho CXO of growth Megha Agarwal. "His experience in the arenas of acquisition and activation combined with retail will help contribute immensely to Meesho’s accelerated growth. As we further our mission to democratise e-commerce for everybody and bring the next billion users online, user growth will be a key area of focus for us."

Gupta strongly believes that Meesho has challenged conventions in the Indian e-commerce landscape. He adds, "Meesho has made significant strides towards democratising e-commerce in India, and I have been fortunate to witness this 10X growth firsthand over the last two years. I am thrilled to take up the branding and creative mandate in addition to my current responsibilities at Meesho. We have a clear vision and will continue to innovate to become India’s preferred e-commerce destination."