Mumbai: On Friday, Bharat24 announced its partnership with renowned and trusted analgesic pain relief ointment, Tiger Balm to launch an innovative campaign. Taking this ahead, Bharat24 is working towards appointment of a dedicated correspondent in every constituency of India and boasts of more than 4,000 on-ground reporters.

The channel has exclusively produced a special content feature creating effective synergy between core values of both brands “Tiger Balm – Dard Jahan, Asar Wahan.” The vignette features actors in the roles of a Bharat24 reporter and a cameraman who discusses the demanding professional life of journalists. The video promotes the key brand promise of Tiger Balm - the proven pain relief brand that’s trusted in over 100 countries.

Bharat24 CBO & strategic advisor to board Manoj Jagyasi said, “We adopted an aggressive revenue strategy since our launch. It is imperative for a new brand like us to look beyond the traditional TV advertising and offer a wide range of customised media solutions to deliver on the brand campaigns of our clients. I am delighted that Tiger Balm trusted us with creating something innovative for them. We will continue to innovate to offer customised content solutions that meet the needs of our advertisers”.

Span Communications’s Faisal Naseem said, “News channels play a pivotal role in media planning and channels like Bharat 24, even though a new entrant, believes in credible and unbiased news coverage. Bharat24 has immense potential and the dynamic energy to create greater awareness for our clients like Tiger Balm. It will also help garner good reach with FCT and innovations. Indeed, we are most happy to associate with them.”

“Tiger Balm, a brand tried, tested, and trusted by generations of Indians, is deeply rooted in our culture. We are happy to partner with a new evolving channel like Bharat24 for this campaign,” added Gardenia Cosmotrade LLP partner Puneet Motiani.