Mumbai: Parag Milk Foods, the leading dairy company, is thrilled to announce that its renowned brand, Go Cheese, is now an official sponsor of the highly acclaimed talent reality show "India's Got Talent", which airs on Sony Entertainment Television. This strategic collaboration underlines Go Cheese's commitment to engaging with diverse audiences, promoting creativity, and fostering a platform for exceptional talent.

"India's Got Talent" has garnered widespread acclaim for its modern and vibrant approach to identifying unique talent, from across the length and breadth of the country. This aligns seamlessly with Go Cheese's brand ethos as a fun and innovative dairy product that brings innovation to the table, much like the show does in the realm of talent discovery.

Parag Milk Foods Ltd. head of marketing Tushar Nerkar commented, "We are delighted to associate Go Cheese with 'India's Got Talent.' This collaboration reflects our commitment to celebrating uniqueness and creativity, values that are intrinsic to both our brand and the show. We look forward to an exciting journey ahead as we support and encourage exceptional talent together. This strategic alliance resonates with the brand's broader narrative and mission to connect with consumers at an emotional level. with the positive emotions evoked by the show, Go Cheese is poised to establish a deeper and more meaningful connection with its audience.”

This sponsorship signifies a notable advancement in Go Cheese's content-focused impact marketing strategy. With the intent to enhance visibility and awareness, especially in tier one and two towns, this collaboration will strengthen the brand's engagement with its intended audience while seamlessly aligning with its overarching goals.