Mumbai: L’Oréal announces a strategic leadership appointment in the consumer products division (CPD), with Manashi Guha nominated to a new assignment as managing director, CPD for L’Oréal UK & Ireland from 1 October. CPD holds a unique brand portfolio including its four iconic global brands of L’Oréal Paris, Maybelline New York, Garnier and NYX Professional Make Up.

Guha was most recently a founding member of the South Asia Pacific Middle East North Africa (SAPMENA) Zone Management Committee, a new Zone formed in 2021 as a strategic growth region for L’Oréal Groupe. The region, home to 40 per cent of the world’s population, is one of the fastest-growing for L’Oréal worldwide and a global talent hub.  Guha established CPD’s strategic mission for the new zone, tapping into a huge market potential where 50 per cent of the world’s new consumers will come from.  

Her growth strategy starts with people and she is known for trailblazing new growth paths and transforming with agility. During her tenure, SAPMENA has not only strengthened its iconic global brands, but also transformed L’Oréal’s go-to market in the region and set people foundations for exceptional results across all three years.  

Guha’s new appointment reflects rising global leadership talent emerging from the SAPMENA region. With her leadership experience in emerging and fast-evolving markets, particularly the dynamic markets of India and Indonesia, Guha will bring to her new assignment in UK & Ireland an entrepreneurial mindset, consumer centricity, agility, passion for innovation and excellence.  

Commenting on the appointment, Guha said, “It’s been an honor to lead an incredible team of passionate entrepreneurs in the set-up of SAPMENA. South Asia Pacific with the Middle East is leading the beauty revolution and consumer sophistication with diverse beauty ideals and a dynamic digital culture of on-demand, always-connected and hyper social; we can bring a lot to the rest of the world.  I hope to bring that learning into my new role. But more importantly, as an Asian Indian wo(mentor), I believe the world is our oyster – we create our reality by unapologetically being who we are. L’Oréal Groupe is an incredible place to create your own reality where I have been recognized and encouraged for bringing my true self to the table.”