Mumbai: Cottonworld, a brand synonymous with comfortable clothing, has announced the launch of the second part of the comfort trilogy titled 'Be Comfortable with Uncomfortable’. It is an eloquent homage to the pursuit of authenticity and the art of embracing one's true self. This film is a testament to the courage to find tranquillity within life's uncertainties, a resonating celebration of one’s collective journey towards self-discovery and empowerment.

Directed by Pulp India creative director Gautam Kohli, this new brand film sheds light on the overall essence of the brand that revolves around simplicity and comfort.

Speaking about this new brand film for which actor Rahul Khanna has lent his voice said, “I am honoured to have voiced this ode to the courage of finding amity within adversity. This film is a celebration of the journey to self-assurance that resonates deeply with me and countless others. Together, we champion the glory that comes from being comfortable in one’s own skin."

“Saying hello to the comfort within discomfort is a profound journey we're unveiling. This is the second chapter in our comfort trilogy, a dedicated exploration of finding solace in one's skin. For 36 years, our commitment has been unwavering: natural fabrics that echo our ethos. Committed, resolute, and passionate about delivering comfort through clothing. Our devotion remains unwavering in bringing the essence of comfort closer to our cherished audience.” said one of the owners of Cottonworld, Lavin Lekhraj.

Speaking about the inspiration around the film, Kohli said, “Embracing comfort amidst discomfort is a triumph in itself. This film, 'Be Comfortable with Uncomfortable’, marks the second instalment of Pulp India’s comfort trilogy for Cottonworld, a tribute to the art of feeling at ease in one's own skin. It celebrates the amazing individuals from every life path finding solace in authenticity, in being themselves.”

Cottonworld is simplicity – however, simplicity achieved through a complexity of thought and design. Inspired by nature, all garments at Cottonworld are made using only comfortable & breathable natural fibres like cotton, linen, modal & bamboo. Since its inception, this has been the brand's pledge.

Cottonworld’s philosophy is to enrich customers' lives with simple, high-quality, comfortable clothing. The brand's long-term pledge is to reduce the environmental impact of its daily business activities, to help achieve sustainable growth for society, and to make the world a better place through its business and products.