Mumbai: Bisleri, India's leading packaged drinking water, has forged an exciting partnership with five teams of the prestigious Indian Super League (ISL) as the official Hydration partner. The five prominent ISL teams include Mumbai City FC, Bengaluru FC, Kerala Blasters FC, Chennaiyin FC and FC Goa. The ongoing league promises to captivate football enthusiasts for the next six months, culminating in April 2024.
Bisleri x ISL Partnership
Bisleri has introduced limited edition bottles starting with Kerala Blasters FC and FC Goa. Football aficionados in Kerala can look forward to collecting these special-edition bottles featuring images of Rahul KP, Adrian Luna, and Jeakson Singh from the Kerala Blasters FC squad. Meanwhile, in the scenic state of Goa, football enthusiasts will be treated to limited-edition bottles featuring Sandesh Jhingan, Udanta Singh, and Brandon Fernandes, all representing the fervent spirit of FC Goa. These collectable bottles will be made available in two SKUs - 500ml and one ltr.
Commenting on the association, Bisleri International Pvt. Ltd. head of marketing Tushar Malhotra said, "We are thrilled to bring the exciting world of football to our consumers with our association with five of the most popular teams of the Indian Super League. The partnership reflects Bisleri's commitment to nurturing Indian sports and celebrating exceptional talent within the country. The association is part of our larger campaign #CarryYourGame that celebrates the love for sports and highlights the importance of hydration in everyday life."
Talking about the collaboration crafted by the agency, Wavemaker India, chief client officer & office head – West, North and East Shekhar Banerjee said, “Wavemaker is thrilled to facilitate the first-ever partnership for Bisleri as the official hydration partner for 5 Indian Super League teams. #CarryYourGame campaign is all about encouraging individuals to make hydration an integral part of their daily life, including sports. Whether you are a professional athlete, a weekend warrior, or someone who enjoys an occasional game of football or a jog in the park, Bisleri believes that hydration should never be overlooked. In the dynamic world of sports and marketing, partnerships like these exemplify the power of synergy.”
As the Official Hydration Partner, Bisleri is poised to provide players with the vital hydration that athletes require to excel on and off the field, which supports them in exuberating peak performance. The association will be further promoted through a comprehensive digital campaign. The multifaceted campaign will encompass initiatives like player-focused content shared across various social media platforms. Fans will get a glimpse of exclusive shots of their favourite star players from each partnering team. These initiatives collectively strengthen Bisleri's dedication to enhancing the fan experience and its role in promoting football in India.
