Mumbai: TAM Sports has released an advertising report based on the first 23 matches of ICC Men’s Cricket World Cup’23 and for all the channels on which matches are telecasted.

ICC World Cup'23 witnessed indexed growth of 24 per cent from the first 23 matches in terms of average ad volumes per match compared to ICC World Cup'19.

The count of categories, advertisers & brands grew by 29 per cent, two per cent and 24 per cent respectively in ICC World Cup'23 compared to ICC World Cup'19 during the first 23 matches from both World Cups.

In ICC World Cup'23, Perfumes/deodorant was the leading category with nine per cent share of ad volumes. Perfumes/deodorant & ecom-wallets were the only common categories between ICC World Cup'23 and ICC World Cup'19 in the first 23 matches. Also, the top five categories together covered 33 per cent share of ad volumes during the first 23 matches of ICC World Cup'23. Among the top five advertisers, Vini Product & FX Mart were the only common advertisers between ICC World Cup'23 and ICC World Cup'19. The top five advertisers collectively added 32 per cent share of ad volumes during ICC World Cup'23.

Over 45 new categories and over 165 new brands were advertised in 23 matches of ICC World Cup'23 compared to the same number of matches in ICC World Cup'19. Among the 165 plus new brands, 'Bharat Petroleum MAK' was the leading brand followed by 'Mahindra XUV 700'.