Mumbai: TAM Sports has released a commercial advertising report on ICC Cricket World Cup 23. This advertising report is based on all 48 matches of ICC CW’23 and for all the channels on which matches are telecasted.

ICC World Cup'23 witnessed indexed growth of 17 per cent from all matches in terms of average ad volumes per match compared to ICC

World Cup'19.

Among all the World Cup matches, matches of the Indian team garnered max ad volume share. SF (Ind. vs. NZ) and F (Ind vs Aus) garnered the maximum ad volumes during ICC Cricket World Cup 2023.

Tally of categories, advertisers, and brands rose by 42 per cent, three per cent and 34 per cent respectively during all the matches of ICC CW’23 compared to all the matches of ICC CWC’19.

In ICC World Cup'23, ad volumes of Ecom-Wallets grew by 75 per cent compared to ICC World Cup'19. But among the top five categories, two-wheelers witnessed 42 times ad volume growth in ICC Cricket World Cup'23 over its previous edition. Perfumes/deodorant, pan masala & ecom-wallets were the only common categories among the top five of ICC World Cup'23 and ICC World Cup'19 in all the matches.

Among the top five advertisers, Vini Product and FX Mart were the only common advertisers between ICC World Cup'23 and ICC World Cup'19. Ad volumes of Coca Cola India grew by 2.7 times in ICC CW'23 over ICC CW'19 among the top five advertisers.

Among the 215 plus new brands, 'Bharat Petroleum MAK' was the leading brand followed by 'Kamla Pasand Silver Coated Elaichi'. The top five categories present in ICC World Cup'19 and not in ICC World Cup'23, belonged to e-com category.

In ICC CWC’23, brands of HUL were top exclusive on Hindi+English language sports channels and Regional language sports channels. A total of 165 plus brands advertised on both regional and Hindi+English sports channels during 48 matches of ICC CWC’23. “Phonepe" was leading the list of common brands.