Mumbai: In a bold move to redefine the advertising industry landscape, Aalap Desai - former chief creative officer of Dentsu Creative West and Dentsu Creative Experience India - has announced the launch of TGTHR (Together) – India's first future-focussed, full-funnel ad agency.
This move comes after Aalap's departure from Dentsu Creative, driven by a burning question: "If you were to leave today, which agency would you like to join?" Fueled by a vision to combine exceptional work with an unparalleled culture, Aalap Desai introduces TGTHR as a place where happiness meets creativity to produce extraordinary results.
Speaking on the launch, Aalap Desai said, "The advertising industry is often filled with a sea of sameness. The saviours of this industry are the sparks of creativity that we see scattered here and there. It is challenging to find the right people for the job. The one who knows how to create a great TV ad might not know how to increase followers on a social handle. The one who has mastery over social media may have no idea about master branding. What if all these talents could come together to form a cohesive whole? If one great creative person is a force, imagine what could be achieved when they all combine as a force multiplier! This is especially true when you create an environment where they can thrive. That's the idea behind TGTHR. Bring together expertise, talent, and passion to deliver clients unparalleled quality, connectedness, and effectiveness. All the while ensuring that we love where we work."
TGTHR is a powerhouse of creativity, encompassing expertise from every domain, including mainline (TVC, print, outdoor), digital, film production, design, content, and media. What makes this agency different from everyone else claiming the same thing? The talent. The agency boasts an impressive collective experience of 110+ years in advertising, 550 plus International and National awards, and a track record of delivering over 12,000 campaigns. Headquartered in Mumbai, TGTHR also has branches in Delhi and Bengaluru.
Aalap Desai - a creative force to be reckoned with, held the role of chief creative officer at Dentsu Creative West and Dentsu Creative Experience India. His journey at Dentsu included being the National Creative Director at Dentsu McGarry Bowen India and co-heading the creative team at Dentsu Webchutney Mumbai. Aalap made waves with standout projects like Code Name: Uri, The 8-bit Journo for Vice, and The World's Most Reported Trailer for Thappad. Throughout his career, Aalap has significantly contributed to agencies like Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Ambience Publicis. He played a crucial role in shaping the stories of popular brands like McDonald's, Complan, Huggies, Nerolac, Videocon d2h, as well as youth-focused ones like Early Salary and MTV India.
Aalap's creative prowess has garnered over 200 International and National awards, including 10 Cannes Lions and 42 shortlists. Noteworthy recognitions include being labelled India's "Hottest Young Creatives" by Brand Equity in 2014 and making Impact Magazine's "Hottest 30 under 30" Media Creatives list in 2015. His recent successes include winning several accolades at Cannes Lions 2023 for Mortein's Suraksha ka Teeka and Vedantu's The Everything Book campaigns.
Beyond advertising, Aalap Desai has ventured into scriptwriting for feature films, web series, and TV shows like MTV Sound Trippin'. His discerning eye has also led him to serve on the jury for esteemed awards such as Kyoorious, Cannes Lions, and Spikes Asia. He has also directed ad films and short films that has won awards nationally and internationally.
