Mumbai: Poised to capture varied audience segments across the length and breadth of India, Sony Entertainment Television brings viewers Shrimad Ramayan, an epic that holds immense significance and narrates the life and teachings of Lord Ram in its purest form. Having introduced audiences to some of Indian television’s most memorable characters across clutter-breaking shows, the channel is now opening the doors for a new generation to experience the beauty and wisdom of Lord Ram's journey and is committed to curating differentiated content that holds mass appeal with this saga. The show is co-powered by AU Small Finance Bank, Fortune Fresh Chakki Atta and Rajdhani Besan, with Special Partners - Quick Heal Antivirus and Bikaji, while Nirma and Cremica Tomato Ketchup come on board as Associate Sponsors. Shrimad Ramayan premieres on 1 January 2024 and will air every Monday to Friday at 9 PM, only on Sony Entertainment Television.
To bring Shrimad Ramayan to your television screens, Sony Entertainment Television has joined hands with Swastik Productions, well-known as one of the biggest storytellers in Indian television, which has consistently curated content with larger-than-life production values. Swastik has deep-dived into the very roots of Indian culture, history and legends, and will bring alive this story that chronicles the ultimate triumph of good over evil. An ensemble star cast of actors Sujay Reu (Lord Ram), Prachi Bansal (Mata Sita), Basant Bhatt (Lakshman), Nirbhay Wadhwa (Lord Hanuman), Nikitin Dheer (Ravan), Arav Chowdharry (King Dashrath) and Shilpa Saklani (Queen Kaikeyi) amongst others breathe life into these iconic characters with their impeccable acting skills. The attention to detail in the costumes, a mega set design, and visual effects will further enhance the viewing experience, transporting the audience to the enchanting world of Ayodhya and Lanka.
This sacred saga resonates deeply with the cultural fabric of India and its enduring appeal lies in the universal themes it explores—duty, sacrifice, love, and loyalty as well as the vices of greed, deceit, and ego.
Shrimad Ramayan premieres on January 1, 2024, at 9 PM, only on Sony Entertainment Television
Comments:
Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster business head Neeraj Vyas
This is not just a show; it is our attempt to bring the essence of our rich heritage into the homes of millions and create a shared experience for families across the nation. The learnings of this distinctive epic are relevant even today and resonate across generations, emphasizing the importance of family values and the significance of relationships. As we embark on this divine journey with Swastik Productions, we are committed to crafting an authentic and immersive experience for the viewers.
Swastik Productions and the creator of Shrimad Ramayan founder Siddharth Kumar Tewary
Bringing one of the biggest epics to life is not just a creative endeavour but a profound responsibility. The launch of 'Shrimad Ramayan' signifies a commitment to quality storytelling with meticulous research and seamless execution. I am delighted to partner with Sony Entertainment Television and together, we look forward to the retelling of this timeless narrative that resonates deeply with viewers, fostering a renewed connection with our cultural heritage and values. I am thankful to amazing talent which is helping me create this – the star cast and the production crew which is working tirelessly on this mega project.
