Mumbai : V Hunt Digital Media announced the recent appointment of Archita Jasani as the chief operating officer (COO). In her role, Archita will spearhead the business and distribution strategies of the ChanaJor app along with key brand functions contributing to the growth and development of the platform.

Archita brings with her more than 20 years wealth of experience from her extensive career in the media and entertainment industry, a remarkable track record in leading successful initiatives at prominent organizations such as Eros Now, Hungama, and the Times Group. Her proven expertise in international partnerships, cutting edge deals and revenue driven focus aligns seamlessly with the vision and goals of ChanaJor.

As COO, Archita will work closely with founder Pratap Jain and will play a pivotal role in establishing ChanaJor as a one stop destination for snackable entertainment content. Her leadership skills and strategic acumen are expected to elevate the company's position in the rapidly evolving digital entertainment space.

In addition to her professional achievements, Archita holds affiliations with multiple media council organisations, further underscoring her industry insights, extensive network and her belief in elevating women to leadership roles. Her knowledge, leadership, and industry experience are expected to contribute immensely to the continued success and excellence of ChanaJor.

ChanaJor is a Hindi SVOD channel that has experienced exponential growth, boasting the fastest-growing subscriber base and viewership. The platform offers a diverse range of snackable entertainment titles and content across genres such as comedy, crime, thriller, suspense, and exclusive international drama shows in localised language.