Mumbai: Henry Harvin Education, a leading ed-tech platform dedicated to upskilling and reskilling programs for young professionals has collaborated with best-selling author and thought leader Chetan Bhagat for its latest ad campaign titled "StuckAtTheWrongJob". The campaign combines Chetan Bhagat's signature humor with the message of finding one's passion through education and skill development.

The centerpiece of the campaign is a light-hearted and quirky video featuring a couple rushing into a police station to report the "theft" of their son, portrayed by Chetan Bhagat himself. The narrative unfolds with Bhagat playing the role of an imaginative and witty police officer, Chetan, who humorously transforms the mundane act of filing a complaint into a captivating story. The stolen item, in this case, is not a physical possession but a misdirected career path.

The husband-and-wife duo, played by the goofy couple, seeks to file an FIR for the "theft" of their son whom the wrong career has supposedly taken away. In his role as Officer Chetan, Bhagat adds a touch of drama and humor to the situation, creating an engaging and memorable storyline.

The ad concludes with Bhagat suggesting a unique FIR title, "Maa k Anchal se Anchal ko Maa banane tak ka safar" (The journey from the mother's embrace to embracing one's passion). The voice-over seamlessly transitions to a promotion for Henry Harvin's diverse courses, encouraging individuals to break free from the shackles of a wrong career choice and explore over 1200 courses across various industries.

Henry Harvin's ad campaign, spearheaded by Chetan Bhagat, aims to inspire individuals to pursue their passions and break free from career constraints. The blend of humor, creativity, and a strong educational message is set to resonate with audiences looking for a fresh perspective on career development.