Mumbai: slice, a consumer payments and credit company launched an ingenious “inverted” ad campaign in The Times of India which had readers turning their heads. The campaign highlights the launch of slice’s UPI first account - slice account to the public. After a successful three month beta testing period, primarily available to its existing customer base, slice is now extending slice account services to all users.

The advertisement mirrors slice account’s USP, showcasing the product’s benefits with the same simplicity and precision. In just three months post-launch, slice has witnessed over two lakh transactions daily. It simplifies users' financial lives by offering an autoload function, ensuring their accounts are always primed for transactions. The account also facilitates the automation of recurring payments, provides valuable insights into spending patterns, and uniquely integrates a gaming element. Every transaction opens up the possibility to play "fire," a game where users can earn up to double their transaction value in straight-up cashback, blending financial management with good old fashioned phone gaming.

Embodying the product tagline of a “no-nonsense account”, the slice account is clutter-free from unwanted cross-selling. With the payment experience clear of distractions it allows users to truly understand the speed and efficiency of fast payments. This straightforward approach extends to slice’s user interface where the chat icon is prominently displayed on the home screen, allowing users to effortlessly connect with slice customer care. With a strong belief that time is as valuable as money, this launch promises spectacular results for users looking to optimise and simplify their financial journey. The slice account is looking to turn finance on its head, just like how it did with its ad!