Mumbai: Duroflex, India’s leading sleep solutions brand, has come up with an innovative Valentine’s Day campaign #CelebratingHealthyRelationships; a riveting message for today’s ‘online generation’. The theme of the campaign is to foster authentic connections with your partner in the digital age.
The heart of the campaign #CelebratingHealthyRelationships is to awaken audiences and urge them to prioritize shared experiences with their partners over digital distractions. The short film captures a couple engrossed in their smartphones, symbolizing the brewing disconnect in many relationships. However, a shift occurs as they take a minute to reflect and find themselves in each other’s company, where candid moments of togetherness unfold naturally, free from their screens. The campaign addresses a common modern challenge of simply keeping the phone away and spending time with your loved ones instead. It underscores Duroflex’s commitment of healthy sleep and extends this purpose to building healthier relationships.
Commenting on the digital campaign, Duroflex CEO consumer business Mohanraj J said,“ The thought of this campaign stems from a very simple insight of how individuals today are growing further apart owing to a single problem of being chronically online. Screen time has largely gone up in the past decade with more of us invalidating the importance spending time together without having digital distractions. Currently, we are witnessing a paradox in a digital era, where connectivity is at its peak yet we tend to stay disconnected. We wanted a deliver a subtle message that can shake people out of the digital haze and push them to thrive in each other’s’ company.”
Duroflex has always positioned itself as a brand focused on holistic well-being. Beyond Great Sleep and Great Health as they always advocate, the brand encourages everyone to embrace a 'we' mindset, and make this Valentine's Day about genuine togetherness.
