Mumbai: Castrol, a subsidiary of the bp group and a globally acclaimed lubricant brand, has announced its association with Mumbai Indians (MI) as the ‘official performance partner’ for the upcoming cricketing league, commencing on 22 March 2024.
This association underscores Castrol’s enduring legacy of aligning with some of the world’s most prestigious sporting extravaganzas. Notably, Castrol’s previous partnership with JioCinema for streaming the 2023 TATA Indian Premier League as an associate sponsor underscores its dedication to top-tier sports events.
As Mumbai Indians’ official performance partner, emblems of bp and Castrol will prominently be visible on the lead leg of all player’s official gear throughout the league 2024 season. With a century-long reputation for delivering performance-driven products and services, bp and Castrol’s partnership with Mumbai Indians, a global franchise renowned for its consistent and stellar performances, resonates deeply with the brand’s core values.
Castrol India Ltd VP and head of marketing Rohit Talwar expressed his delight, stating, “We are thrilled to associate with Mumbai Indians, a team synonymous with excellence in the most celebrated cricketing league. With seven championships under their belt, MI epitomizes high performance in cricket. Their relentless pursuit of excellence mirrors Castrol’s commitment to high-performance lubricants. This association underscores our dedication to offering nothing but the best to our customers, and we wholeheartedly support the team in their endeavour for the tournament.”
A spokesperson of Mumbai Indians remarked, “We are thrilled to welcome Castrol and bp join us. Their global market dominance, coupled with our expansive fan base, presents a unique opportunity for them to reach out to a captive fan base through the partnership with MI.”
This association with a storied team marks a significant milestone for Castrol as it embarks on an exciting journey anchored in innovation and technology. With a steadfast belief in the enduring demand for mobility solutions for internal combustion engines and a commitment to introducing cutting-edge products for India’s burgeoning EV segment, Castrol aims to engage with a broader audience and reaffirm their status as the preferred choice for advanced performance lubricants and services.
