Mumbai: Celeb-preneur, Kriti Sanon, co-founder and chief customer officer of the new-aged skincare brand HYPHEN, which is making waves in the skincare industry, hosted a Beach-themed Sundowner at Estella in Juhu on Tuesday, 9 April 2024. Overlooking the vast Arabian Sea, the event spectacularly brought in the summer beachy vibes with the brand’s recently launched new Ultra Light Water Sunscreen SPF 50 PA++++ and marked the presence of renowned media personnel and influencers.
At the sundowner, Kriti Sanon personally interacted with the beauty and skincare enthusiasts that the event brought together under one roof. The occasion saw the actor-turned-entrepreneur have productive discussions about skincare and beauty with them. This stands as a powerful testament to the brand’s dedication to understanding feedback and consistently striving to provide high-quality skincare products.
Furthermore, the “Beachy Theme” of the event was perfect to welcome the summer season and was in line with the launch of HYPHEN’s Ultra Light Water Sunscreen SPF 50 PA++++. This launch comes after the success of the first sunscreen launched in July, wherein consumers demanded another variation in the sunscreen that is lightweight. The new sunscreen contains a 5 per cent antioxidant blend, 10 per cent Cica Extracts, Chamomile, and Aloe to calm the skin, and 1 per cent Hyaluronic Acid for hydration. It offers weight-less protection from UVA-UVB lights, is fragrance-free, and suits all skin types perfectly.
Kriti Sanon, in her role as co-founder & chief customer officer of HYPHEN, expressed, “Hosting the sundowner was such a great experience. It was amazing to interact with such beauty enthusiasts, have an in-depth discussion about skincare with them, and gain valuable insights to help the HYPHEN team develop effective skincare solutions for our consumers. I am so grateful for the wonderful customers who wholeheartedly share their honest feedback with us, which has supported us in enhancing our offerings. And I am also grateful for all the love HYPHEN has received these past months!”
The Ultra Light Water Sunscreen is now available for purchase on the official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.
