Mumbai: Polar Bear recently partnered with MadHawks to promote their new store launch in Gachibowli, Hyderabad, which is their 16th outlet in Hyderabad and 137th in India.
With a strategic influencer marketing campaign that involved 14 influencers, MadHawks was able to generate over two million views and 1.5 million reach, which made their store launch a big success. The store experienced long queues over the weekend and a complete sell-out on the weekday. These influencers were majorly in food and lifestyle content creation.
‘Polar Bear - The Ice Cream Sundae Zone’ has been serving its customers since 2008 when their first ice cream parlor was set up in Bangalore. With continuous love and appreciation from their customers, the ice cream sundae brand eventually expanded across multiple locations across the country.
“Launching our influencer campaign was a breeze with MadHawks by our side! From identifying the right influencers to reaching out to them, their expertise ensure smooth execution every step of the way. The strategic approach of team MadHawks exceeded our expectations, generating over two million views. Customers were lined up waiting for orders and expressing genuine excitement about our brand. We couldn’t have asked for a better partner. Kudos to the entire team at MadHawks for their outstanding support and professionalism,” said Polar Bear VP Prashant P.
In March 2024, Polar Bear launched its new outlet in Gachibowli, Hyderabad. To benefit from social media's power in today’s digital landscape, the brand partnered with the digital marketing agency - MadHawks. The aim was to promote the new store’s launch and make it reach the maximum target audience.
The influencers visited the new store, tried their ice cream sundaes, and shared their experiences through Instagram reels. The reels shared by these influencers reached over 1.5 million people and got more than 2 million eyeballs and 20 thousand likes within numbered days.
Leaving us all flabbergasted, the reels are still getting thousands of organic views, which is evidence of MadHawks’ powerful influencer marketing strategy. MadHawks’ founder & CEO Ravi Kumar, commenting on the success of this campaign further added, “At MadHawks, we live by the spirit of the iconic tagline, 'pehle istemal kare fir vishwas kare' (use first, then believe). It's a philosophy that resonated with me deeply since childhood. This commitment to adding value for our partners has been at the core of MadHawks since day one, and every client relationship, no matter where in the world. This Polar Bear campaign's success is a testament to that dedication, our data-driven approach, and a fantastic collaboration. I'm incredibly proud of our social media team for their hard work and passion, which made this a massive win. Huge thanks to our partners at Polar Bear for trusting us with this opportunity.
