Mumbai: One of the most popular and widely-loved content creators, Ankush Bahuguna, will be seen making a debut on the red carpet of the picturesque town of Cannes on the French Riviera for the 77th Cannes Film Festival — an event that is as much about fashion as it is about films. This makes Bahuguna the first male beauty content creator from India to make an international presence and showcase his talent on a global platform. To mark this milestone, Ankush is being styled by ace celebrity stylist Akshay Tyagi for the red carpet.
Emerging from a childhood shadowed by self-doubt and bullying as well as navigating through the complexities of his early career choices, Ankush Bahuguna’s journey from the capital city of India to Cannes is nothing short of inspiring. He was a year into pursuing architecture when he found solace in expressing himself through writing and discovered his passion for creating content. Bahuguna has worked his way to become one of the biggest names in the Indian beauty and comedy content creation spaces today, with millions of followers across social media platforms. The niche he has carved for himself with his versatility in the digital landscape around beauty, breaking gender norms and juggling genres through highly captivating and engaging content resonates with audiences globally.
Ankush is also the only male beauty creator with a popular YouTube series. ‘Wing It With Ankush,’ in association with one of the biggest beauty brands in India, is where he experiments with make-up inspo with established names from different walks of life. The series has garnered millions of views across the two seasons. Furthermore, Ankush was also the first male beauty creator who made it to the cover of Forbes magazine and was featured on the Forbes list of India’s top digital creators of 2023. He also made his runway debut with celebrity stylist Esha Amin at the Lakme Fashion Week in 2023.
To Ankush, entertaining the masses is a well-trod territory, and to up the ante, he deep-dived into acting with the web series Joint Venture (2019) and Badboli Bhavna (2022). He has also bagged several prestigious accolades like the Cosmopolitan Indian Blogger Award for ‘Beauty Influencer of The Year Male (Popular Choice)’ in 2022 and 2023 and Cosmopolitan India’s Breaking Barriers Award, ‘Outstanding Beauty Creator of the Year‘ at the Myntra x Grazia Glammy Awards in 2023, amongst other noteworthy ones.
Ankush’s prolific journey has seen him breaking barriers and restrictive gender norms through his content revolving around beauty, make-up, and skincare. His debut at the Cannes Film Festival will not only add to his many firsts as a male beauty creator but will also definitely add his distinct voice to the global conversation about normalising make-up and grooming for men.
