Mumbai: Soudah Development and Warner Bros. Discovery International signed a one-year partnership agreement to promote and celebrate the distinctive nature, culture, and heritage of Soudah and parts of Rijal Almaa, a region situated in southwest Saudi Arabia. This collaboration will focus on raising awareness of Soudah Peaks – an upcoming luxury mountain tourism destination set 3,015 meters above sea level, on the highest peak in Saudi Arabia – and showcase its unparalleled beauty and diversity to a global audience.
The partnership agreement entails the production of three short-form documentaries that will highlight Soudah's natural landscapes, cultural heritage, ancestral traditions, architectural aesthetics, local community and its wide range of unparalleled offerings including historical sites and monuments.
These short forms will be airing this summer across Europe, US, Middle East, Africa, and India on WBD's TV channels Discovery Channel, Travel Channel and Eurosport 1 and 2. Additionally, the short forms will air on digital across Discovery Youtube channel, on VOX MEDIA’s social networks and Discovery Channel Weibo in China.
Soudah Development CEO Eng Saleh Aloraini commented on the partnership: "We are delighted to join forces with Warner Bros. Discovery to unveil the exceptional beauty and cultural significance of the Soudah region, along with the Saudi Arabia, on a global scale. This collaboration marks a pivotal step in our endeavor to position Soudah as a unique luxury mountain tourism destination, and we are confident that it will captivate travelers from around the world."
The Soudah region is home to a variety of fauna and flora, varied topography, and unique agricultural practices such as beekeeping, all of which will be highlighted in the content produced.
Warner Bros Discovery, sports & lifestyle international brand partnerships head Mike Rich said: "Partnering with Soudah Development presents an exciting opportunity for us to showcase the unique appeal of the Soudah region through our influential media platforms. We are thrilled to bring captivating stories of Soudah's natural wonders and cultural heritage to our viewers. We eagerly anticipate a successful collaboration ahead."
