Mumbai: CricFan, a dynamic fan-centric platform for cricket enthusiasts, has announced a strategic partnership with one of India's leading radio stations - Radio City, to amplify fan engagement ahead of the ICC Men’s T20 World Cup in the United States and West Indies. This collaboration aims to revolutionise the cricket entertainment industry through innovative formats and interactive fan experiences.
CricFan has been at the forefront of cricket entertainment, introducing inventive TV formats such as FanzoneTV, Cricket Chirps, and Queens of Cricket. These shows have created a space for fans to come together and share their passion for the sport and its superstars. Building on this success, CricFan recently launched CricWin, a fun and engaging free-to-play contest designed to bring the cricketing community even closer.
The partnership with Radio City is set to take fan engagement to new heights by offering fans an opportunity to be part of the ICC Men’s T20 World Cup 2024 craze via CricWin. CricFan founder Marc Hayward expressed "India has always been at the top when it comes to cheering for Cricket. Fans always want to feel involved with their favourite teams; honestly, without them, there is no thrill in the sport. Our main idea behind the partnership with RadioCity is based on the same. CricWin’s free-to-play contest is just a simple way for the fans to feel involved in being the 12th man of the team and also stand a chance to win gifts of great value."
In this association, India’s first private FM station, Radio City will promote CricWin through prominent mentions by popular RJs and on-air promotions in cities with high radio penetration, such as Mumbai, Pune, Delhi, and Bangalore. These cities were selected for their significant cricket fan base, ensuring maximum participation in CricFan's free-to-play prize competition platform - CricWin.
In return, CricFan will provide Radio City with exclusive content integration as the 'exclusive title sponsor,' including in-show call-outs, graphics, and co-branded promotional assets on social media for its flagship podcast series - FANZONE UNPLUGGED.
CricWin is the sister company of CricFan that allows cricket fans to participate in free-to-play contests and win exciting prizes like merchandise of your favourite cricket teams, signed cricket items, electronic gadgets, and many more. To participate in the free giveaway at CricWin, visit https://giveaway.cricfan.tv/, click on the play now button, enter your details, and submit an entry to try your luck at winning.
