Mumbai: In its ongoing mission to redefine beauty standards, L'Oréal Paris launched its global bestseller Panorama Mascara to India. In line with its campaign “See Life in Panorama”, L’Oréal Paris introduced a digital commercial featuring global ambassador Kendall Jenner, highlighting the groundbreaking innovation in mascara technology.
Panorama Mascara is all set to redefine lash beauty in India with its multi-level bristle brush, making the eyes appear upto 1.4 times bigger. It is designed to give lashes a fanned-out effect and make them. Its advanced formula catches every lash and ensures they are beautifully coated and defined. Infused with L’Oréal Paris’ exclusive five per cent stretchflex complex technology, this mascara seamlessly stretches and extends, volumizing each lash for a fully fanned–out panoramic effect.
Speaking about the launch of this product, L’Oréal Paris global makeup artist Val Garland said, “We are excited to launch the new Panorama Mascara by Volume Million Lashes' which is an industry game–changer. In just one sweep, lashes are stretched to perfection with its multi-level bristle brush that powers up lashes in seconds. Apply it to the outer corners of the upper lashes first to really open up the eye. Then wiggle the wand through the centre to get lash by lash to get panoramic dimension! This surely is a revolutionary product that will never let your lashes down!”
The digital film perfectly captures the accessible luxury of Panorama Mascara that makes it Kendall Jenner’s favourite. It creates the most well defined, voluminous lash look with a triple-threat combo of length, definition and volume. Infact, according to a consumer survey, 85 per cent consumers confirm the product achieves an open-eyed effect whereas 88 per cent consumers say that it does not smudge all day.
Crafted for wearability, comfort, and performance, Panorama Mascara is resistant to flaking and smudging, providing a reliable solution for women seeking maximum volume without compromising on quality. It is ophthalmologist-tested, as well as safe for sensitive eyes and contact lens wearers. With this mascara, every woman can achieve stunning, panoramic lashes and exude confidence at every glance.
Experience the transformative power of panoramic volume with Panorama Mascara by L'Oréal Paris at Rs 999. It is also available in modern trade counters like Lifestyle, Shoppers Stop, exclusively available on Nykaa, Enrich, Dabur New U, Health & Glow.
