Mumbai: In a world where criticism and doubt sometimes weigh down creativity and ambition, Nestlé MUNCH has unveiled its “Utha MUNCH, Dikha Crunch” campaign, encouraging individuals to embrace their unique qualities and confidently pursue their passions. Each bite of MUNCH celebrates the "crunch," symbolizing the inner strength and resilience within each person, reminding them of the delightful rewards that come from staying true to themselves and pursuing their dreams.

Commenting on the campaign, Nestlé India director, confectionery business Rupali Rattan said, “Through this campaign, we want MUNCH to be an ally in crunching all the noise from the doubters and not letting anyone stop you from being your authentic self. We are hopeful that the crunch of MUNCH will emerge as a formidable force, emboldening the teens of today to rise above the noise and triumph against all odds.

VML North managing partner Jaibeer Ahmad further added, "Through relatable narratives and seamless storytelling, set in the young and vibrant Indian towns, we have showcased how Munch's crunch is a rallying cry for teenagers to embrace their individuality and keep moving forward with an unwavering winning attitude."

The campaign includes a series of digital films released across North and South India.