Mumbai - Performics India, an end-to-end digital marketing agency under Publicis Groupe India, has been ranked number one in the MMA SMARTIES Business Impact Index (BII) for 2023 in the Digital / Specialist Agency Category. This exceptional recognition underscores Performics’ expertise in delivering significant and long-term business impact for their clients.

The MMA SMARTIES BII is a prestigious ranking system that evaluates the marketing industry’s top agencies, brands, advertisers, and solution providers based on the business impact of their campaigns. Developed in collaboration with WARC, the global authority on advertising and media effectiveness, the Index serves as a vital resource for brands seeking to choose their agency partners and validate their ability to deliver cutting-edge work.

The index ranks organisations by analysing award-winning campaigns from across 11 countries and four regions. This recognition highlights Performics India's capability to deliver exceptional campaigns that not only meet but also exceed expectations, consistently driving significant business results.

Performics India CEO Lalatendu Das said, “Performics ‘s razor-sharp focus on delivering and in fact, exceeding end business outcomes separates us from rest of the agencies. Over last few years, we have invested in building new integrated digital marketing capabilities to deliver sustainable growth on digital for our clients. As a result, Performics India has been winning new clients and growing at a rate much higher than industry average. In that context, being No. 1 on MMA SMARTIES business impact index further underlines our commitment to drive impact for our clients. Taking this opportunity, I would like to thank our clients for their trust in us, our team for delivering on our shared vision and MMA Global for the recognition.”