Mumbai: Zepto is launching its "Rakhi Aapki, Lifafa Humara" campaign for Raksha Bandhan, offering a modern take on the traditional Shagun ka Lifafa. Following the success of their third-anniversary campaign, where they delivered 750,000 orders, they are now preparing to deliver over 3.5 million orders in just three days this Raksha Bandhan.

The Zepto lifafa will feature a scratch card for both brothers and sisters, with a chance to win prizes worth Rs 5 crores, including cars, a trip to Dubai, iPhones, TVs, speakers, and more. Every lifafa guarantees a prize, ensuring no one goes empty-handed.

Additionally, they have released a rap ad film that captures the fun and love of sibling relationships, blending playful banter with a catchy tune, making this Raksha Bandhan memorable.

“Shagun ka Lifafa holds cultural significance during Raksha Bandhan, and we decided to take the sibling rivalry to a whole new level” said Zepto chief brand officer Chandan Mendiratta. “We’re thrilled to partner with Dabur and many other partners including Easemytrip, Ariel and Tide to bring exclusive prizes and experiences to our customers, making this festival even more special.”

Starting 16 August 2024, you can catch the Shagun ka Lifafa ad film across all your favorite digital and social media platforms.