Mumbai: Swiggy Instamart, a quick commerce platform, has recently partnered with Hamleys, world's popular toy store, offering doorstep delivery of toys in just 10 minutes. Havas Media Tribes, the OOH arm of media conglomerate Havas Media Network India, marked this collaboration through a striking outdoor display, featuring an installation comprising a Swiggy delivery bike carrying Hamleys toys. The vibrant setup with the iconic Hot Wheels brand in the form of the Swiggy delivery bike brought alive nostalgic memories for spectators, standing as a testament to the innovative idea behind the installation.

The eye-catching installation at DLF Cyber Hub, Gurugram offered a visually compelling display of this new service. Delhi NCR residents also availed an exclusive 25 per cent discount on online orders.

This partnership aims to enhance customer convenience in metro cities by making premium toys from top brands like Disney, Mattel (Barbie), Kingdom of Play, Simba, Mattel Games, Paw Patrol, Hot Wheels, and Play-Doh delivered within minutes. This innovative service is the first-of-its-kind in India offering a wide range of toys for all ages, promoting fun and learning for both children and adults. Currently, there are122 SKUs of Hamleys Toys on Swiggy IM.

Speaking on this collaboration, Swiggy Instamart marketing lead Abhishek Shetty said, “At Swiggy Instamart, our vision has always been to bring convenience and joy to our customers’ lives. We are the first QC platform to partner with Hamleys, allowing us to extend our mission to a new realm, ensuring that children and families can enjoy premium toys delivered right to their doorsteps in a matter of minutes. The installation encouraged high customer engagement, especially from kids as they were drawn to the vibrant and playful corner.”

Speaking on this partnership, Havas Media India COO Uday Mohan said, "Havas Media India is best known for its innovation and creating Meaningful media experiences for the brands that we work with. Our goal with this campaign was to blend nostalgia with modern-day convenience. The matchbox installation is a symbol of the magical experience Hamleys has stood for over the years, combined with the speed and efficiency of Swiggy Instamart. It is a perfect way to showcase this unique partnership.”