Mumbai: Motorola, a global leader in mobile technology and innovation, has unveiled its groundbreaking marketing initiative, the #FlipTheFOMO campaign, showcasing the iconic flip phone Motorola Razr 50. This captivating campaign is aimed to transform Gen Z’s "Fear Of Missing Out" (FOMO) into moments of creativity and empowerment, perfectly embodying Motorola’s dedication to pushing the limits of design and technology.
Conceptualised and executed by Barcode Entertainment, the #FlipTheFOMO campaign leverages social media to captivate a broad audience, with Instagram at the campaign's core. Over 400 creators have embraced the trend, showcasing the Razr 50’s unique features through dynamic transitions set to an original music track, amplifying the phone's launch across India. The campaign also includes a user-generated content contest, encouraging fans to share their FOMO-flipping moments for a chance to win a Razr 50, boosting engagement and excitement.
The Motorola Razr 50 boasts cutting-edge features designed to enhance both style and functionality. It includes a massive 3.6-inch external display, allowing users to interact seamlessly with notifications, apps, and camera controls. This is the segment's largest external display which is multi-functional with support of almost all apps, including only flip phones with the Gemini AI App on an external display. Its iconic flip design, crafted with a combination of vegan leather and Gorilla Glass, not only offers sleek, ultra-pocketable, compact portability but also ensures durability with IPX8 underwater protection. These features make the Motorola Razr 50 stand out, elevating everyday experiences with practicality and elegance.
Speaking on the campaign's success, Motorola head of marketing APAC Shivam Ranjan said “At Motorola, pushing the boundaries of innovation is at the core of our brand—whether it's through groundbreaking design, advanced technology, or modern marketing strategies. Our latest flagship, the motorola razr 50, is a testament to this commitment, showcased through our dynamic #FlipTheFOMO campaign. This campaign not only highlights the razr 50’s cutting-edge features but also integrates contemporary social media trends to connect with Gen Z. We are pleased to partner with Barcode Entertainment on this campaign, which leverages vibrant visuals and creative content to captivate our audience. The positive feedback to the campaign has been rewarding, and we’re enthusiastic about applying more distinctive marketing tactics to advance our brand’s reach.”
“Partnering with Motorola on the razr 50 launch has been an exciting journey,” said Barcode Entertainment creative director Sapna Sanil. “Our aim was to create a content marketing campaign that not only highlights Motorola razr 50’'s impressive features but also resonates deeply with Gen Z’s lifestyle and aspirations. #FlipTheFOMO is more than a campaign—it’s a movement that turns everyday challenges into opportunities, reflecting the essence of both Motorola and Barcode Entertainment.”
The #FlipTheFOMO campaign, tailored for Gen Z, combines bold visuals, dynamic transitions, and vibrant colours to capture their energy and style. Showcasing a 3D model of the Motorola Razr 50, the campaign highlights its innovative design and versatile shooting modes, encouraging users to explore new content creation possibilities. By merging cutting-edge technology with a bold cultural narrative, the campaign reinforces Motorola’s commitment to innovation and individuality, inspiring Gen Z to turn FOMO into opportunities. Motorola razr50 is launched on amazon at just Rs 49,999 or Rs 2,778/month and will be available for sale starting 20 September.
