Mumbai: Dentsu Creative, a global network within the Dentsu Group that consolidates various creative, digital, and branding agencies, has introduced ‘Future Mandala’ in India. This tool is designed to provide brands with insights and foresight to innovate and develop new business ecosystems. Originally developed by Dentsu Tokyo in 2011, the tool has already made an impact in global markets and is now set to guide Indian brands toward sustainable growth and market leadership.

Unlike traditional trend reports that offer limited insights, Future Mandala provides a deeper understanding of socio-economic shifts, third-party research, and demographic trends. It delivers brands a blueprint to stay ahead of the market by identifying opportunities for product innovation and developing communication platforms and business models. This dual capability enables businesses to anticipate changes and take decisive action.

Dentsu Creative South Asia CEO Amit Wadhwa emphasised that understanding the future is essential to shaping it. Future Mandala helps brands move beyond short-term trends and focus on long-term innovation. It reflects Dentsu’s commitment to "Innovating to Impact" by helping clients lead the market with strategic clarity.

Dentsu Creative India chief strategy officer Sumeer Mathur added that the tool assists marketers in understanding how current trends will influence the future. It helps shape business ecosystems, from product development to consumer communication, providing an actionable roadmap for the next five years. Drawing on data from government reports, industry insights, and trends, Future Mandala enables brands to drive innovation in a changing economy.

Offered as a premium service to Dentsu’s clients, Future Mandala has a proven track record of driving business transformation globally. Developed by experts including Takuya Kagata of Dentsu Consulting Inc., it equips Indian brands to be future-ready and achieve long-term growth.