Mumbai: Sarvesh Shashi introduced ABC Studios, a venture set to bridge the gap between the entertainment industries of the North and South. ABC Studios is redefining how artist management, brand partnerships, and content creation come together, creating a seamless platform that integrates all three.

Shashi shared, "I'm thrilled to introduce ABC Studios, a culmination of my team's dedication and vision. Our name represents the harmony of Artist, Brand, and Content. We're working towards being a one-stop entertainment solution especially for the south of India, fostering mutually beneficial partnerships between exceptional talent and esteemed brands & production houses." He further added, "ABC Studios is committed to unlocking the full potential of talent and stories, managing artists across entertainment, music, and sports, and producing exceptional content,".