Mumbai: This Diwali, Ketto launched a campaign to spread joy and kindness to senior citizens at the Smit Old Age Home and Care Foundation. The initiative brought festive cheer to 126 elderly residents, embodying the essence of Diwali - connection and shared moments.

Ketto’s team visited the home to share a festive lunch and light diyas with the residents. Together, they created a rangoli and concluded the day with a cake-cutting ceremony, fostering warmth and laughter.

The campaign aimed to build meaningful connections rather than just giving gifts. A speaker was donated to the home to bring joy to residents who enjoy singing and listening to music, creating lasting moments of happiness and community.

Ketto’s Diwali campaign focused on connecting with the elderly and spreading kindness. Spending time with them served as a reminder of the importance of caring for our elders, especially during festive seasons when they may feel alone. The campaign emphasised that the true joy of Diwali lies in sharing love and inclusion with those in need.

Ketto co-founder & CEO Varun Sheth said, “For me, Diwali has always been about spending time with my grandparents, and those memories are very close to my heart. This campaign felt personal because it allowed us to share that warmth and joy with the residents at Smit Old Age Home and Care Foundation. Seeing their smiles truly brought the spirit of Diwali to life for us.”