Mumbai: Zee Entertainment UK is expanding its presence in the UK and Europe with the launch of &TV on Samsung TV Plus. This follows the successful introductions of Zee One in Germany, Zee World English, and Zee Magic in France.
&TV is the first Hindi entertainment channel on Samsung TV Plus in the UK, targeting the five million-strong South Asian population. It offers popular shows like Bhabhi Ji Ghar Pe Hain, Atal, Begusarai, Tere Bin, and Ghar Ek Mandir, all with English subtitles. These programs focus on relatable experiences, emotions, and cultural nuances that connect with British Asian audiences.
This launch strengthens Zee Entertainment UK's relationship with the British Asian community, offering an engaging and enjoyable viewing experience on Samsung TV Plus.
Samsung TV Plus UK lead, content acquisition Stuart Pearson said, “We are thrilled to introduce &TV to Samsung TV Plus in the UK. This exciting addition brings countless hours of Bollywood-centric content to viewers in the region. Our partnership with Zee is built on robust fundamentals of audience engagement, and we are delighted to continue this successful collaboration.”
Zee Entertainment Enterprises chief business officer – international business, Ashok Namboodiri, said, "We are absolutely delighted to announce the launch of our new channel, marking the first Hindi language channel on Samsung TV Plus. This incredible collaboration allows us to bring even more of our engaging and popular content to viewers in the UK. Following the successful launches of three other channels in the UK and Europe, this partnership with Samsung TV Plus is truly remarkable and an exciting milestone for us."
Samsung TV Plus is Samsung’s free ad-supported streaming service, requiring no subscription, sign-up, or additional devices. It is pre-installed on Samsung Smart TVs from 2016 to 2024 and available for download on Samsung Galaxy devices in select regions. The service is available in the UK and 15 other European regions with only an internet connection required.
