MUMBAI: We all know of him as the husband of Anita Hassanandani, the actress who tends to spew venom as the negative lead in many an Ekta Kapoor show. As well as her dance partner some years ago on Nach Baliye and a part time actor-model. But EiPI Media founder & CEO Rohit Reddy has a lot more to his credit. Apart from having a long-running corporate career which he gave up to turn entrepreneur and offer branded solutions from the time he set up his agency along with his wife in 2018.

EiPi Media  has been working on adding that additional layer of gee whiz CG imagery, VFX, and mixed reality  to make TV commercials and social media campaigns stand out.  This apart it has been working with several influencers to create influencer marketing videos.  Among the influencers it has been working with feature: Varun Dhawan, Soha Ali Khan, Shakti Mohan, Neeti Mohan, Kareena Kapoor Khan, Konkana Sen Sharma, Sanaya irani, Barun Sobti, Alanan Panday, Sanya Malhotra, Shivam Dube, Arjun Kapoor, Parineeti Chopra, Tiger Shroff, Varun Sharma – the list could go on. 

Among the ads and vertical videos that Rohit and team EiPi have worked on include:  Adidas and the reveal of the blue team jersey, Too Yum with Varun Dhawan,  TruNativ and Kareena Kapoor Khan, Euro Pratik with Hrithik Roshan, LensKart kids glasses , Fossil, BBlunt - and scores of other campaigns.

But what has sent Linkedin on fire  in the past two  days is Rohit’s recent post of a teaser for a series we are all so familiar with – the epic Mahabharat. What makes the trailer special, says Rohit, that it has been totally generated using generative artificial intelligence. Seven generative AI tools have been used to produce the sizzle reel in which the characters look so real it makes some of the earlier productions which have come on television with actual  human actors  look rather primitive. It even has a feel of the DI heavy film 300.

Rohit has not revealed much about the project excepting to say that it is coming soon, labelling it as an EiPi Media project. The reel ends with the caption: “Mahabharat. An Eternal War.”

The post has been viralised on linkedin, generating numerous likes, comments and reposts. 
We, at indiantelevision.com,  tried to reach out to Rohit, but could not get a hold of him at the time of writing. However, you can continue watching this space when we do.

In the meantime, to get a dekko of the teaser click here: Mahabharat