MUMBAI: Warner Bros Pictures has roped in Rishi Parekh as director content licensing, India. He has a lot of pedigree behind him and is known for his negotiation skills.  

An MBA holder from University of Southern Queensland, Parekh’s previous stint was for seven years with Zee Entertainment where he was the chief channels officer English.

Prior to that he was senior manager commercial at Star India, also for nearly seven years. And before that he was with IOL Netcom for nearly five years.