MUMBAI: He spent a good five years at Broadcast Audience Research Council (Barc India) between 2017 and 2022 as vice-president digital products & business. Vivek Mishra  then moved on to Dubai to work with Aqilliz – a Saas platform – for a couple of years. At Aqilliz, he  led the development of innovative data solutions across multiple markets, building privacy-compliant audience targeting solutions and managing large-scale data implementations.

And now Vivek has joined  Landmark Reach, Landmark Group's retail media team as head of audience in Dubai  The Landmark group  has  over 2,000 retail stores across the Middle East, India and south east Asia.

“Vivek will be instrumental in developing our audience strategy, leveraging our first-party data from millions of loyalty customers to create value for our brand partners across the Landmark group ecosystem and the open internet. Looking forward to the impact he'll make in shaping the future of our retail media business across the trinity of channels,” said head of media retail Landmark group Sohail Nawaz in a post on Linkedin.

Prior to Barc, Vivek had stints with Nielsen and Tata Consultancy Service in the US.