MUMBAI: Wish a lot many more sports had this kind of support. Strengthening its commitment to the growth and development of hockey, the world’s largest maker of bikes and scooters Hero MotoCorp  has signed on as the title sponsor of the Hockey India League (HIL) for the next three seasons, starting from 2024-25.  Specific sponsorship amounts were not disclosed, but guesstimate are that it is in the double digit crore territory.Coal India was the previous title sponsor.

This  alliance between Hero MotoCorp and the HIL  aims to rejuvenate one of India’s most cherished sports, expanding its reach and fostering a vibrant platform for emerging talent.

The tournament, set to begin on  28  December will feature eight men’s teams and, for the first time, four women’s teams. The introduction of the Women’s HIL  marks a historic milestone in Indian hockey, underscoring a significant step forward for the inclusion and empowerment of women in sports.

 Hero MotoCorp executive vice-president Sanjay Bhan said, “Hero MotoCorp is deeply committed to nurturing and supporting sports globally, with a special emphasis on India. Hockey holds a unique place in our hearts, reflecting our nation’s rich sporting heritage. The Hero Hockey India League is more than just a competition - it’s a celebration of our shared passion for the sport, an inspiration for future athletes, and a unifier for communities.”

HIL  governing committee chairperson Dilip Tirkey  said:  "Hero MotoCorp has always been a pioneer in supporting Indian sports, and their association with the Hero Hockey India League will elevate the tournament’s stature. With their title sponsorship, we are confident that the Hero Hockey India League will reach greater heights, inspiring players and fans alike. Together, we aim to make this league a true celebration of hockey as IndiaKaGame."

HIL governing committee member Bhola Nath Singh added, "Hero MotoCorp’s partnership is a testament to the growing popularity of the HIL.Their support will not only enhance the league’s visibility but also strengthen the narrative of hockey as a unifying force in India."

The Hero HIL can be watched  through a wide array of platforms, including television, digital channels, and radio, ensuring that audiences remain connected to every thrilling match and moment. With Hero MotoCorp’s support, the league aims to nurture the sport, inspire future generations of players, and spotlight India’s hockey talent on the global stage.

(Picture courtesy Hockey India League website)