MUMBAI: After decades of driving sales across the FMCG sector, a seasoned veteran is embarking on a new chapter.

Nitesh G, a stalwart in the fast-moving consumer goods industry and former chief business officer, has taken on the mantle of vice president of sales at Haldiram Foods International Ltd. Known for his strategic acumen and unmatched expertise, Nitesh's appointment in December 2024 signals a bold move by the iconic Indian brand to further solidify its leadership in the competitive food market.

Nitesh announced his new role on LinkedIn, stating, "I’m happy to share that I’m starting a new position as Vice President of Sales at Haldiram Foods International Ltd."

With over two decades in the fast-moving consumer goods (FMCG) sector, Nitesh brings a wealth of experience to Haldiram's. Prior to this appointment, he served as CBO at Mrs. Bectors Food Specialities Ltd, overseeing brands such as Cremica and English Oven.

Nitesh's career includes significant roles at Cream Bell Ice Cream, Britannia Industries Limited, and Vodafone, where he honed his expertise in sales and business development.

In his new position, Nitesh will spearhead Haldiram's sales strategies, aiming to expand market reach and strengthen the brand's presence in the competitive snack-food industry.