MUMBAI: Entertainment just got a lot more exciting!

Amazon MX Player, fresh off Amazon’s acquisition of its key assets, is out to prove that it’s not just another streaming service—it’s the free entertainment revolution India’s been waiting for.

And how does it plan to do that? By launching a hilarious new campaign starring cricketer Shikhar Dhawan and social media sensation Orry, the ultimate "Superhit Jodi" redefining OTT coolness.

Amazon MX Player’s latest campaign screams one thing: free entertainment, no strings attached. Amazon MX Player, head of marketing, product & tech Aruna Daryanani shared, "Our vision is to bring premium-quality content to every Indian without any cost. The ‘Shikhar x Orry’ campaign highlights this promise with a dash of humour and a whole lot of fun. Whether it’s cricket, comedy, or content, Amazon MX Player is here to deliver on all fronts!”

Can we take a moment to appreciate the brilliance of this dynamic duo? Pairing Dhawan’s effortless cool with Orry’s hilarious charm is nothing short of genius.

Dhawan summed up his excitement, saying, "Entertainment, like cricket, unites people. Collaborating with Amazon MX Player was a joyride. The ‘Shikhar x Orry’ campaign perfectly reflects the fun and inclusivity of this platform. Amazon MX Player is raising the bar in free entertainment, and I’m thrilled to be a part of it."

Orry chimed in, adding his signature flair, "Shooting this campaign was pure fun! Pairing with Shikhar brought all the 'jodi vibes.' Amazon MX Player’s commitment to providing free, top-notch content makes it a game-changer. Can’t wait for audiences to experience this fresh, fun concept!"

What makes Amazon MX Player the real MVP?

1    No T&C, Just Free: Forget subscriptions. Amazon MX Player is 100% free.

2    Content Galore: From international hits to new originals and Bollywood classics, they’ve got it all.

3    Accessibility: Available on mobile apps, Connected TVs, Amazon Shopping, Prime Video, and Fire TV.

4    Genre Wonderland: Romance, drama, thrillers, action—you name it, they stream it.

With such a massive library, the “Watch Free, No T&C” promise ensures everyone gets to enjoy the magic of OTT without breaking the bank.

This isn’t just about free content. It’s about a platform that genuinely understands its audience. From cricket fans to meme creators, Amazon MX Player is all set to connect with millions. Plus, who doesn’t want to laugh along with Shikhar and Orry?

Amazon MX Player has you covered (for free). Ready to binge?