MUMBAI: It was a noisy, raucous evening to say the least with agency executives screaming, blowing hard into their whistles, cheering as award after award was announced. But the Ad Club Mumba’s Effie Awards also left behind a lot of happy faces at the Sea Lawns at the Taj Land's End Hotel in Mumbai’s Bandra suburb on the evening of 24 January .
The winner of the Grand Effie for 2024 was Leo Burnett India for their work on Acko General insurance. The agency along with McCann Erickson definitely deserved another award: that of being the loudest bunch in the evening.
The brand that walked away with the client Effie of the year was Mondelez India which is the third consecutive year it has managed this feat. Kudos to it for creating memories for siblings, for special occasions with its confectioneries, chocolates along with its agencies.
The agency of the year was shockingly grabbed by Ogilvy India. It looked to be nowhere in the running. But it made a last minute dash taking home enough golds and silvers towards the last batch of awards to win the prestigious accolade. All in all it was a glorious memorable evening for Ogilvy India’s creative god Piyush Pandey who hesitatingly walked towards the stage amidst the melee of young executives who made a run for the stage when master of ceremonies Brian Tellis announced it as the winning agency .
The highlight of the evening was a tribute to Bhaskar Da or Dr Bhaskar Das or BD which was offered by Ad Club president Rana Barua. What was great was the noisy crowd went completely silent when Rana spoke about what made Bhaskar Da so special and his long association with the Ad Club and the media industry as a whole. A short film by Pradyuman about Bhaskar Da with Tellis providing the voice over moved Rana to tears as he finished his tribute.
The Effie India awards stand out as a unique celebration of creativity, strategy, and effectiveness, recognised not just by industry peers but also by clients and academics. This year, the awards attracted 1,152 entries from 75 agencies, affirming Effie India's position as the second-largest Effie globally in terms of participation.
With a rigorous judging process involving 486 jury members, including 254 marketing professionals, the evaluation took place across Mumbai, Delhi, and Bangalore, ensuring top-notch standards for this year’s campaigns.
The Advertising Club president and Havas India group CEO Rana Barua remarked, “The Effie India awards exemplify the power of strategic creativity and impactful storytelling. With over 1,152 entries, this year continues to set benchmarks for the industry. Congratulations to all winners for their innovative campaigns that resonate deeply with audiences and drive measurable impact. These awards reflect the collaborative brilliance of our industry.”
Effie India awards chairperson Mitrajit Bhattacharya noted, “The evolution of the Effie India awards over the past 23 years is incredible. The awards not only celebrate creativity but also showcase the collaborative efforts from 75 agencies and 486 experts on the jury. It’s inspiring to see the industry push boundaries with remarkable campaigns that deliver tangible outcomes. Thank you to the jury and participants for making this edition memorable.”
Effie India awards co-chairperson Pradeep Dwivedi added, “The Effie India Awards have become a cornerstone of the advertising and marketing landscape, uniting the best minds in the business. Congratulations to all the winners for pushing the limits of creativity and strategy. Your work inspires and shapes the future of brand communication.”
Globally recognised, the Effie Awards honor brands, agencies, and marketers that excel in driving business growth and delivering impactful campaigns.
To go through the list of the winners of the various Effie awards click here
To take a look at the total points tally of the client of the year click here.
To take a look at the total points tally of the agency of the year click here
(When the window pops up, you can zoom in on the pdf file to see the results)
