MUMBAI: Dhaval Masrani has got the new position of head of sales for general trade (GT) for Wipro Yardley. With over 15 years of extensive experience across media planning, brand management, and FMCG marketing, Masrani brings a wealth of expertise to the role.

Masrani has a distinguished career in leading Indian brands and driving their growth by challenging market conventions. He has played pivotal roles in marketing strategy, product innovation, and go-to-market execution across several sectors.

Prior to his new role, Masrani served as marketing manager at Wipro Yardley for over six years, where he spearheaded successful campaigns and category expansions. His previous experience includes leadership stints at JK Helene Curtis, where he revitalised Park Avenue’s deodorant and soap lines, and Ruchi Soya Industries, where he led strategic initiatives for Nutrela.

He also contributed significantly to Zydus Wellness, managing key brands such as Sugar Free Gold and ActiLife. His early career involved media planning roles at Mudra Communications and Madison Communications, handling major accounts like Reliance ADAG and P&G.

Masrani holds an MBA in Marketing from Narsee Monjee Institute of Management Studies and a bachelor's degree in Mechanical Engineering from MS University. He is currently pursuing a strategic digital marketing programme at Cambridge Judge Business School in collaboration with UpGrad, underscoring his commitment to staying ahead of evolving business trends.