MUMBAI : Influencer marketing is evolving fast, & data-driven strategies are leading the charge. Klugklug, a cutting-edge Saas platform, is scaling new heights globally to meet the surging demand. Now in its third year, it has already made waves across India, southeast Asia, & the middle east, redefining how brands connect with influencers.

Klugklug’s platform analyses over 300 million influencers across 150+ countries and 160+ languages, covering Instagram, Youtube, Tiktok (outside India), Snapchat, & LinkedIn. The company has helped businesses cut marketing inefficiencies by providing insights into influencer credibility, engagement, & audience demographics.

“Many brands have relied on superficial metrics for influencer selection, leading to wasted budgets. Our approach brings transparency & validation, enabling brands to make informed decisions,” said Klugklug co-founder & CEO Kalyan Kumar.

As part of its expansion, Klugklug is focusing on growth in south Asia, southeast Asia, Mena, & Latin America, with key targets including Thailand, Malaysia, the Philippines, Kuwait, and Saudi Arabia.