MUMBAI: He’s put himself in for challenging yet exciting role. Former Britannia Industries CMO Amit Doshi is set to join PhonePe as Chief Marketing Officer. His getting connected to PhonePe comes at a time when the fintech has drawn a line to go for public offering.

Over the years , Amit has worked with brands such as Lenovo , Perfetti Van Melle  where he left an indelible mark by expanding the reach and sales of the brands under his remit.

At Britannia he had oversight over  the biscuits, crème wafers, and salty snacks categories.   His appointment at PhonePe will see him drive the  company’s expansion strategy, positioning him to lead impactful marketing and brand-building efforts.