MUMBAI: Bitmovin is rewriting the rules of video streaming with two cutting-edge enhancements to its Analytics platform Server-Side Ad Insertion (SSAI) Analytics and Real-Time Observability. These tools are designed to help streaming providers fine-tune their ad strategies and proactively address quality issues before they impact viewer experience.
According to Bitmovin's eighth Annual Video Developer Report, ad insertion remains the streaming industry’s biggest headache, even as advertising emerges as the top opportunity for innovation. SSAI, a widely adopted architecture for ad monetisation, often comes with technical roadblocks. Bitmovin’s SSAI Analytics aims to clear those hurdles by offering real-time debugging and deep insights into ad performance. The tool provides precise metrics on ad plays, viewer engagement, abandonment rates, and performance across devices and streaming formats.
“Advertising-based models have surged in popularity, but implementing SSAI successfully has remained a major challenge,” said Bitmovin CEO and co-founder Stefan Lederer. “With SSAI Analytics, our customers gain real-time engagement data and troubleshooting capabilities, ensuring maximum revenue potential from ads.”
But Bitmovin isn't stopping at advertising. The company’s Real-Time Observability feature is transforming video analytics from reactive troubleshooting to proactive quality control. Instead of waiting for complaints, streaming providers can now detect and resolve potential issues before they affect viewers. Advanced filtering options allow operators to pinpoint disruptions across different devices, networks, and streaming environments, significantly reducing churn and improving audience retention.
“Real-Time Observability shifts the paradigm from damage control to prevention,” Lederer added. “By offering unparalleled insights into streaming infrastructure, we empower providers to deliver flawless viewing experiences.”
Bitmovin, a pioneer in the streaming industry with over 400 global clients including BBC, Hulu, fuboTV, and Discovery has built a reputation for firsts, from developing the world’s first commercial adaptive streaming player to its software-defined encoding service that runs seamlessly across any cloud platform. With SSAI Analytics and Real-Time Observability, the company continues to push the boundaries of streaming technology, helping platforms boost engagement, reduce churn, and monetise content more effectively.
For an industry hungry for innovation, Bitmovin’s latest advancements promise smoother streams, sharper ads, and fewer frustrations both for providers and their audiences.
