MUMBAI: Rediffusion – Y & R has appointed Venugopal Chandrasekhar as the business head, Mumbai.

Chandrasekhar moves in from Bates 141 and has also worked with Contract Advertising and Brand David.

Chandrasekhar has worked on brands such as Amul, Camlin, Philips Lighting, Bajaj Sunny Zip, Bajaj Auto, Asian Paints, ICICI Bank, VIP, Bharat Petroleum, Heinz, Shoppers’ Stop and LG Mobile Phones.

Chandrasekhar was also involved in the launch of the English News channel CNN-IBN of the Network 18 Group. At Bates 141, he had been actively working on AIG Corporate, Tata AIG Life Insurance and AIG Mutual Funds. He also led the successful transition of Colgate into Bates and led the team on the Unilever Brand, Ayush.

Rediffusion – Y & R Mumbai VP Neville Medhora said, "Venu has handled a varied set of clients and brings a lot of experience to the table. He has exceptional strategic and relationship skills and I am looking to him to deliver that across our clients and within the agency."

Chandrasekhar added, "The thought of being a part of the next stage of consolidation and growth of an iconic agency like Rediffusion - Y & R truly excites me. There is a whole bunch of extremely talented guys out there hungry to do sparkling work on some fascinating brands. Heading a business unit which has a lethal combination of experience and exciting young talent is what motivated me to sign up."