MUMBAI: Director Sajid Khan has come up with a unique style of marketing for the remake of Himmatwala, said to be a true homage to the 80s. The director will host the film‘s ‘muhurat‘ live on YouTube on 22 August from Hyderabad.

It is said that when Khan explained the idea to the producers Vashu Bhagnani and Siddharth Roy Kapur, they were bowled over with the idea. Khan felt that this would give Himmatwala further fillip right from the beginning itself en route to the film‘s 29 March release next year. While the entire plan has been formulated backwards, the ‘muhurat‘ to be hosted live is a step taken forward.

While Ajay Devgn, Vashu Bhagnani and other cast and crew members will fly down to Hyderabad for the muhurat, Khan will supervise the necessary logistical arrangements along with UTV to make this as a first of its kinds shoot that ought to act as a trailblazer.

The muhurat of the film would be held at 1 pm on 22 August.